Putting the Sizzle Back in Sizzler

Back in the 80s and 90s, Sizzler was a pop culture icon, but over the years the brand faced an identity crisis and lost its way. The Tavern team designed a rebrand for Sizzler Family Steak House that reignites the West Coast icon with a vibrant, contemporary visual and verbal identity rooted in the brand’s nostalgic heritage. Working with Tavern, my role was design and motion design.